Cath Kidston Bike Seat Covers

What a great promotional tool for a place like Oxford with all those bikes in the city centre. Today I noticed that most of the bikes in the city had a very colourful seat cover on them, in the typical Cath Kidston style, with a message about a promotion that was happening in the store. Having a seat cover in the Autumn and Winter is a great idea to keep your seat dry, so I think this may have worked well.